The SEO Strategy

 What does SEO mean? 

If you spend a lot of time on the internet, are starting in marketing, or have been looking for a job, you might have seen something called SEO. But do you know what it means and how does it work? SEO connotes “Search Engine Optimization”. In a nutshell, it’s a process that increases the user traffic on web pages to increase their visibility. So yeah, going deeper on the topic is essential and useful considering that it makes it way easier and faster to find information online on any topic you may require. 

The importance of SEO

SEO is a crucial marketing channel considering that organic search delivers approximately 53% of all website traffic. This industry is projected to reach 122.11 billion dollars by 2028. Every person who has access to the internet might do any type of research on it, which is the first step to finding information, either to buy products, find a service or whatever you want to search for, SEO is behind the effectiveness of your navigation. The search engine will depend on what you are looking for, meaning that it’s not the same if you are online shopping but rather if you are investigating to go for a trip. It is also important to consider some key elements that optimize the quality of the content to ensure the webpage desired by the company is visible to the user while making sure that everything in it is updated, fitting, and optimal. Basically, SEO arranges the data required by the users' exploration such as sales, visits, or conversions so that the website gets more clicks, making it more relevant in the market.

How does it work? 

But how does SEO work? To begin with,  there is something called ‘web crawler’ which are tiny program that is sent out with the aim of looking for websites by following links and revising sitemaps. Next, they render a preliminary view of these pages using software that is used to create and design internet sites (these are HTML, JavaScript, and CSS). After this process, search engines revise all websites so that the algorithm displays to the users the most high-quality content, making sure that everything is related to the search you are trying to make. 

The most important part is to understand which group of people you are trying to pursue. Knowing basic information such as their age, and interests that might lead to possible questions or problems, is extremely useful in order to create a popular group of keywords for search terms. Also, you might want to include deep research on who are your competitors, and get to know in which area they focus more and in which one less. After gathering that information, make sure to enforce your objectives with your brand or whatever you are creating, by taking into consideration all of these details with the intention of gaining more visibility. 

What do we mean by SEO strategy?

Now let’s talk about the step-by-step. Based on the research just mentioned, it is important to consider that SEO strategy is a long-term action plan. It’s not as simple as it seems, the results you want to achieve must remain the
same, so it needs to be well planned by using frameworks such as SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound). Every detail is important, even since the creation of the project is necessary to take note of every progress and achievement. To gain control of every step, you need a team where communication and coordination are essential for documenting the strategy and reporting results because is important to mention that the paths of the roadmap may change over time, and you still need to have clarity for the next step.  

Once the planning is complete, let’s get into action. On your website, it’s necessary to continue updating all the information so staying relevant might not be an issue. Take into account that everything online changes endlessly, even the users. Monitoring the internet behavior such as a toxic partner is crucial for you to adapt your content to these changes. Remember, every small detail is important, analyzing the amount of traffic on your webpage is essential to know if you are improving or if you need to update your data.

SEO can help you find a job

This part might interest you the most. There are several ways where SEO could be useful for you; for example, either you want to deep-learn how to implement an SEO for you to get a high-paid job or you are just looking for any type of job online. One would take more time than the other but both are useful considering that almost everything is found on the internet. 

Learning how to implement SEO might be easy, there are tons of courses online that can help you, and also many companies, mainly online stores, are always looking for some specialist in the topic. As for job research, some platforms of this nature, for example, Linkedin, have the option for users to share posts related to their professional lives and profiles. So if you are focused on a specific labor area, share things related to that, and make your profile about that domain to make your profile visible to the companies that are recruiting workers. Don’t forget that keywords are the beginning of any type of research. 

References

Search Engine Land. (2024, April 8). What is SEO - search engine optimization?. What Is SEO – Search Engine Optimization? https://searchengineland.com/guide/what-is-seo 

Simmons, J. (n.d.). Here’s how to boost your job search seo. Monster.com. https://www.monster.com/career-advice/article/how-to-boost-your-job-search-seo-and-why-you-need-it-to-get-hired